May 18 2016

HR Trends: The Consumerization of HR

According to a Gallup poll, only 32% of workers identify themselves as engaged employees, while 51% identify themselves as not engaged and 17% identify themselves as actively disengaged. HR managers tasked with the job of effecting change in this environment must turn to new methodologies to engage employees more fully. To this end, a growing trend in HR is consumerization.

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Oct 08 2015

Great HR is Technology Driven HR - #HRTechConf

I had a conversation with a colleague the other day about the upcoming HR Technology Conference and Exposition. “Do HR practitioners attend?” he asked. “I always thought that conference was for IT people.”

I had to set him straight.

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Sep 29 2015

So You Want Productive Employees?

A recent Forbes article fills us in on the secret of ultra-productive people. Funny thing is that many of the “11 Things Ultra-Productive People Do Differently” go against the grain. What if an employee is super productive but doesn’t work in “the way things are done” at the company?

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Sep 23 2015

Building a Big Employment Brand in a Small Company

HR leaders know that they need a strong employment brand to attract talent. That is easy enough if you are Google or Goldman Sachs, but what if you are a small company unknown to the general public? The good news is that building a strong brand is easier than you might think.

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Sep 02 2015

Rebranding Human Resources. Let’s Get Real

There are few, if any, corporate functions that discuss changing their name as frequently as does human resources. Even those functions that decide to undergo this transformative process usually do so for just a subset of their team.

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Aug 19 2015

Connect With Millennial Consumers Using These 5 Branding Shifts

Technology, social media, and the Millennial generation have ushered in a new era of branding. An era that requires greater transparency, digital know-how, and an unshakeable sense of who your customer is and the value you provide.

As the world turns, so must brands turn the page on their branding efforts. For HR this means changing your branding efforts to engage Millennials, job-seekers in particular.

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Jun 02 2015

How to Turn Employees into Brand Ambassadors

A group that owns several restaurants and pubs recently embarked on an initiative to train employees. But these employees weren’t going to be trained like everyone else. They were going to be trained to be brand ambassadors. Here's how.

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Mar 12 2015

What Came First? The Brand or the Benefits?

Total rewards. It’s been HR’s responsibility for decades, right? These comp and benefits programs go beyond basic administration. HR has other things to do—conduct needs assessments, select the appropriate benefit mix, develop plans, evaluate the effectiveness of the offerings…you know the drill. What hasn’t been around so long—at least not as long as benefits—is employer branding.

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Nov 25 2014

How to Strengthen Your Company Brand

The ‘Employer Brand’ is, to put it simply, an organization’s reputation as an employer. This brand is what people (employees, applicants, candidates, and the public) associate with the organization whether that be good, bad, or indifferent. It encompasses culture, history, traditions and all the various touch-points of the employment experience.

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Aug 26 2014

3 Glocalization Strategies HR Can Use Right Now

Your company culture may be the best branding tool you have. This is not the glossy ‘photo shoot’ ready version of what you want to show to the world but rather the true, authentic glimpse of what really goes on behind closed doors.

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Jun 03 2014

Why HR Should Incorporate Company Brand with Recruiting and Onboarding

Tying your company brand to the recruiting process will help strengthen the onboarding experience and increase employee engagement. Here are 3 ways to get started:

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Nov 13 2013

The Candidate Experience: Your Brand Depends On It

You have 10 open roles to fill and plenty of candidates in the pipeline. Interviews are held and you’re starting the second round next week. Before you know it, “thank you” emails are flooding your inbox. You’re at 35 interviews so far and counting. What do you do with all of the emails?

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Oct 21 2013

6 Key Questions to Ask When Establishing a Social Media Policy

Social media is not your enemy. Your organization needs parameters around social media use. Start with a simple policy and spend time educating your team. If you’re trying to determine whether your company needs to establish a social media policy, consider the following.

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